Customer Service: New Rules for a Social Media World - Special Boot Camp Event with Peter Shankman

Customer Service: New Rules for a Social Media World 

Lawrence, KS

July 19, 2011

A full day workshop running 9:00am to 5:00pm

Using social media, you can deliver amazing customer service–and generate an army of fans who’ll promote you in good times, and rescue you from disaster.

During this special day long boot camp event, legendary online marketing expert Peter Shankman will show you exactly how to do all that–without spending a fortune! Peter draws on his immense experience as founder of the online growth company HARO and marketing consultant to multiple Fortune 500 clients. He presents straight-to-the-point solutions for building customer loyalty, trust, and credibility online–and rebuilding it when catastrophe strikes. 

The day will feature hands on interactive learning, group excercies, Q&A, panel discussions, quality networking, and a focus on empowering attendees with practical knowledge and executable strategies. 

You'll learn how to:

Organize a small, powerful social media team on a tight budget

Listen to what your customers, advisors, and markets are really saying

Make prospects feel like rock stars from the moment they find you

Choose online media that make the most sense for you

Avoid wasting time with platforms that won’t help you

Earn your customer’s loyalty, trust, and credibility

Learn from other companies’ viral “disasters”

Rebuild your credibility after you’ve taken a public “hit” online

Make sure everyone hears your customers when they compliment you

Capture all your customer knowledge–and use it in real time

Keep people talking–and not just about you

Turn customers in to loyal brand advocates

Your registration includes breakfast pastries on arrival and a day long beverage bar with coffee, tea, water and soda.  Lunch is not included. Our venue is located in the heart of Downtown Lawrence. We encourage you to use your lunch break to connect with other attendees and check out some of the great restaurants located in the Downtown area, all within easy walking distance.

About Peter Shankman:

PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with  Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage.

An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service.

Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something”, proves over and over again to be true, as thousands of new members join at helpareporter.com each week. In June of 2010, less than two years after Peter started HARO in his apartment, it was acquired by Vocus, Inc.

Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 1995 at shankman.com, both comments on and generates news and conversation.

Peter’s PR and Social Media clients have included American Express, Sprint, The US Department of Defense, Royal Bank of Canada, Snapple Beverage Group, Saudi Aramco, Foley Hoag, LLP, NASA, Haworth, Walt Disney World, Abercrombie and Kent, The Ad Council, Discovery Networks, New Frontier Media, Napster, Juno, Dream Catcher Destinations Club, Harrah’s Hotels, and many, many others.

Peter is the author of two books:  Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006) and Customer Service: New Rules for a Social-Enabled World (Que/Pearson, 2010) and a frequent keynote speaker and workshop presenter at conferences and tradeshows worldwide, including South By Southwest, Affiliate Summit, BlogWorld, The Public Relations Society of America, The International Association of Business Communicators, CTIA, CTAM, CES, PMA, OMMA, Mobile Marketing Asia, and the Direct Marketing Association.

Peter sits on the advisory boards of several companies, including ScotteVest and Pixability, and is honored to sit on the NASA Civilian Advisory Council. He was appointed to his position by NASA Administrator Charles Bolden. He’s also an angel investor, specializing mostly in very early stage tech and social media companies.